• Admission Open 2025- 26
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Digital Business

  HomeMBA - RL Institute of Management Studies Madurai  |  Digital Business

Digital Business

post-two

ABOUT SPECIALIZATION

MBA IN DIGITAL BUSINESS

The Digital Business specialization in MBA programs focuses on understanding the transformative role of digital technologies in business. It equips students with the skills to harness the power of digital platforms, data analytics, and emerging technologies to drive business innovation and growth.

CAREER OPPURTUNITIES IN DIGITAL BUSINESS

  • Digital Marketing Manager
  • E-Business Strategist
  • Fintech Specialist
  • Social Media Analyst
  • Data Analyst
  • AI Specialist

Electives Offered

Fundamentals of Fintech and Blockchain

Understand the basics of financial technologies and blockchain’s role in transforming financial services.

Social Media Web Analytics

Learn to analyze social media metrics for insights into online trends and audience behavior.

Strategies for Digital Marketing & E-Business

Explore innovative strategies to enhance digital marketing and e-commerce success.

Digital Banking

Dive into modern banking solutions, including mobile apps, online platforms, and payment technologies.

Python for Business

Learn Python programming to solve business problems and analyze data effectively.

Artificial Intelligence for Business Environment

Explore AI applications to enhance decision-making and operational efficiency in businesses

Merchant Banking & Financial Services

Understand the role of merchant banks in offering financial advisory and funding services.

Marketing of Financial Services & Products

Focus on strategies to market financial products effectively in competitive environments.

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