Faculty & Research

Emotional Intelligence in Marketing: Connecting Brands with Consumers; A theoretical framework

DMS Dr Gyan Chand, Dr B Bhavya Journal of Marketing and Social Research 2 (Issue 3), 267-273, 2025

Reimagining Mythology with Virtual Reality: Postmodernist Techniques for Immersive Retellings in Educational Platforms

YM M Subramanian, Rajeev Kumar Gupta, Vijay Karthic R, Kaustabh Pandurang ... 2025 First International Conference on Advances in Computer Science …, 2025

Determination of bioactive compounds by flash chromatographic fractionation from Tecomella undulata (Sm.) seem and its biological applications

JMR Lourdhurajan, V Nayagam, A Samy, M Subramanian Journal of Pharmacognosy and Phytochemistry 14 (6), 09-16, 2025

Fintech and the future of financial services

MRL Dr M Subramanian, Dr S Malathi, Umaya Salma Shahjahan, Dr D Paul ... Journal of Survey in Fisheries Sciences 10 (Special Issue 3), 2023

Predictive Modelling and Trend Analysis for Indian Seasonal and Annual Temperature

DRS Dr M Subramanian Springer Book Series - Scopus Indexed 1 (1), 2022

Challenges of LGBTQ Workplace Discrimination: A Comprehensive Analysis

M Subramanian, S Ramalingam, S Pugalanthi

Machine learning approach for heavy metal source identification and spatial distribution in coastal sediments of Tiruchendur, Southern India

J Kamaraj, S Sekar, PD Roy, B Arumugam, P Kumar, U Badimela, ... Marine Pollution Bulletin 228, 119616, 2026

Geochemical variation and ecological risk assessment of heavy metals and their bioaccumulation in fish species from two estuaries in South India

S Sekar, M Perumal Geoscience Frontiers, 102300, 2026

Application of RMR89–NATM Rock Mass Classification for Tunnel Design: A Case Study From Bilaspur, Himachal Pradesh, India

B Arumugam, S Sekar, M Perumal, J Kamaraj, M Jothimani Engineering Reports 8 (3), e70706, 2026

Urbanization increases microplastic pollution in beach sediments along the Chennai Coast, South India

MA Jeylaputheen, S Sekar, M Perumal, A Parthiban, PD Roy, HE Elzain, ... Marine Pollution Bulletin 224, 119137, 2026

Author Correction: Impact of the 2023 floods on microplastic contamination in coastal groundwater: a comparative analysis of chennai’s pre-and post-flood conditions

GCB Ravishankar, LN Chandrasekaran, S Sekar Journal of Coastal Conservation 30 (1), 9, 2026

AI-Driven Transformation: An Analytical Study of Sustainable Business Model Innovation

DSP Dr. D. Abraham Pradeep, Dr. S. Sekar AI Horizons 2025: Redefining Global Business Paradigms for a Sustainable …, 2025

AI-Driven Decision Making Transforming Managerial Practices and Organizational Efficiency.

A Raina, MM Billah, DA Pradeep, E Howard International Journal of Economic Practices and Theories, 530-540, 2025

HYBRID MILK DISPENSING AND TESTING UNIT

DDA Pradeep IN Patent 462532-001, 2025

SMART HYBRID BATTER DISPENSING UNIT

DDA Pradeep IN Patent 463876-001, 2025

Foundations of Circular Economy and Sustainability “Waste to Wealth” The Power of Circular Thinking

DSP Dr. D. Abraham Pradeep, Dr. M. Subramanian

Contribution of education in women empowerment: An innovative neutrosophic approach on mcdm method

D Adhikari, KH Gazi, T Basuri, BC Giri, S Mandal, S Ramalingam, ... Journal of Uncertain Systems 19 (02), 2550026, 2026

An exploratory analysis of the pivotal factor for Waste-to-Energy conversion systems by dense neutrosophic MCDM method

KH Gazi, SP Mondal, A Ghosh, S Ramalingam, S Salahshour Franklin Open, 100594, 2026

Advancing sustainable supply chain management− integrating blockchain technology for carbon emission reduction

S Ramalingam, M Subramanian, N Tarakaramu, DH Elkamchouchi, ... Egyptian Informatics Journal 32, 100820, 2025

Synergies for sustainability: Renewable energy, urban planning, and green industry in carbon emission reduction

S Ramalingam, WH Hassan, M Subramanian, DH Elkamchouchi, ... Sustainable Futures 10, 101222, 2025

Challenges of LGBTQ Workplace Discrimination: A Comprehensive Analysis

M Subramanian, S Ramalingam, S Pugalanthi

Tracking Progress on the G20 Sustainable Finance Roadmap: An Assessment of Global Initiatives

P Selvam, DT Velmurugan Available at SSRN 5899002, 2025

An Analysis of Business Intelligence Application in the HealthCare Industry

M Subramanian, S Ramalingam, DA Pradeep, S Sekar, P Selvam, ... An Analysis of Business Intelligence Application in the HealthCare Industry …, 2023

A Study on Competency Mapping Towards Faculty in Private Arts & Science Colleges in Dindigul Town, Tamil Nadu

K Rajesh Kumar, B Meenakshi Sundaram, P Selvam Tamil Nadu (August 27, 2022), 2022

Exploring Employees’ Attitude Towards Workfrom-home (Wfh) Strategy During the Covid-19 Crisis

P Selvam, M Subramanian, A Pradeep

Edge of E-marketing of Health Insurance Services Post Covid-19 Pandemic

A Pradeep, M Subramanian, P Selvam Available at SSRN 5898804, 2021